What are your thoughts on having a ‘big’ launch? I’ve been writing articles for a while and in September and October, having more time in life in for my creativity and am pulling together my offering to paid subscribers. Do you think gradually adding new features is better than a big launch? I guess I fear the big flop! Thank you in advance for your answers.
What are your thoughts on having a ‘big’ launch? I’ve been writing articles for a while and in September and October, having more time in life in for my creativity and am pulling together my offering to paid subscribers. Do you think gradually adding new features is better than a big launch? I guess I fear the big flop! Thank you in advance for your answers.
I feel like the answer is in at least another question - how would it feel in your nervous system to have a big launch? How long would feel comfortable to show up? What are your expectations for the launch? Are they statistical? Financial? Lesson based?
Substack tell us the average conversion to paid is between 3-5% with 1% being normal and 10% being high - do you have a feeling on how many of your subs you'd like to convert and if they might feel there is enough value for them to upgrade?
I feel like everything you do between launches is to showcase yourself for a launch. I basically do everything under the hood, and then use a launch as a way to showcase it to the world. I add hundreds of new posts between launches, and then when I'm ready to do a sale I can share what I've done with people. Everything you add is another reason why somebody should buy from you.
Also, you probably will flop. Most initial launches flop. You have to flop to know what resonates and have a better one next time. You just hope over time you flop less, but you can't know what marketing language works if you don't try it. Nobody is going to care if you flop, because nobody really cares what happens if it doesn't happen to them.
Yeah, it is hard to guess, which is why you have to make a hypothesis and test it by actually launching. People can't buy a thing if you don't let them, and if somebody wants to buy your thing, you should let them.
What are your thoughts on having a ‘big’ launch? I’ve been writing articles for a while and in September and October, having more time in life in for my creativity and am pulling together my offering to paid subscribers. Do you think gradually adding new features is better than a big launch? I guess I fear the big flop! Thank you in advance for your answers.
I feel like the answer is in at least another question - how would it feel in your nervous system to have a big launch? How long would feel comfortable to show up? What are your expectations for the launch? Are they statistical? Financial? Lesson based?
Substack tell us the average conversion to paid is between 3-5% with 1% being normal and 10% being high - do you have a feeling on how many of your subs you'd like to convert and if they might feel there is enough value for them to upgrade?
Yes Claire, I love these questions. Definitely something I need to journal on, they’ve already got me thinking! Thank you 🙏🏼
I feel like everything you do between launches is to showcase yourself for a launch. I basically do everything under the hood, and then use a launch as a way to showcase it to the world. I add hundreds of new posts between launches, and then when I'm ready to do a sale I can share what I've done with people. Everything you add is another reason why somebody should buy from you.
Also, you probably will flop. Most initial launches flop. You have to flop to know what resonates and have a better one next time. You just hope over time you flop less, but you can't know what marketing language works if you don't try it. Nobody is going to care if you flop, because nobody really cares what happens if it doesn't happen to them.
I love this Russell thank you!🙏🏼
Ohh I second this! It's hard to guess what's the best strategy when going from everything-is-free to adding a paid option.
Yeah, it is hard to guess, which is why you have to make a hypothesis and test it by actually launching. People can't buy a thing if you don't let them, and if somebody wants to buy your thing, you should let them.