I guess my question is whether you plan for a high touch point or low touch point paid publication. My substack is low touchpoint, so I can charge very little and still get leverage from it. Claire has a very high touch point and it comes across in her pricing.
After that, paid is a function of free usually. So, my question is what is you…
I guess my question is whether you plan for a high touch point or low touch point paid publication. My substack is low touchpoint, so I can charge very little and still get leverage from it. Claire has a very high touch point and it comes across in her pricing.
After that, paid is a function of free usually. So, my question is what is your free acquistion strategy, and then how are you guiding them to your paid offering. How are you giving them a peek behind the curtain of your paid offering too, so they want to go deeper?
I think both Claire and I are basically everywhere, and people are talking about us. 300+ publication recommend both our publications, and I also do a lot of advertising. I've spent something like $46,000 on advertising to bring in free subscribers, and then I run sales events throughout the year to convert them to paid.
I would also ask if this Substack is your end goal or you have another product you want them to buy and this is their first entry into your universe. If this is your end product, like with Claire, aside from some consulting, it's going to look different than mine, which is a first entry point, thus I'm mostly concerned with volume.
I guess my question is whether you plan for a high touch point or low touch point paid publication. My substack is low touchpoint, so I can charge very little and still get leverage from it. Claire has a very high touch point and it comes across in her pricing.
After that, paid is a function of free usually. So, my question is what is your free acquistion strategy, and then how are you guiding them to your paid offering. How are you giving them a peek behind the curtain of your paid offering too, so they want to go deeper?
I think both Claire and I are basically everywhere, and people are talking about us. 300+ publication recommend both our publications, and I also do a lot of advertising. I've spent something like $46,000 on advertising to bring in free subscribers, and then I run sales events throughout the year to convert them to paid.
I would also ask if this Substack is your end goal or you have another product you want them to buy and this is their first entry into your universe. If this is your end product, like with Claire, aside from some consulting, it's going to look different than mine, which is a first entry point, thus I'm mostly concerned with volume.
Thank you. I appreciate your time!
I'd like Substack to be a growing online community where my writing and teaching can exist. I also teach multiple programs in-person.
You have given me quite a bit to think about and this is why I'm slowing unfurling my page.