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Hello, My substack is writersofthelostart.sub… I'd love to start getting paid subscribers and build a community so I can help small businesses and sole traders who may not be able to afford a copywriter, with their copy and content. I've tried to offer lots of value for all levels of subscription. I email once a week with SEO tips, growi…
Hello, My substack is https://writersofthelostart.substack.com/ I'd love to start getting paid subscribers and build a community so I can help small businesses and sole traders who may not be able to afford a copywriter, with their copy and content. I've tried to offer lots of value for all levels of subscription. I email once a week with SEO tips, growing a business through content and personal stories. I'm looking to start using threads soon. Any advice on how I can make paid subscriptions more enticing?
I don’t know enough about getting paid subscribers on Substack, but pbi to say that I LOVE the title of your publication! Gotta love a good pun.
Thank you Mary! 😊
This is not a simple question. I have 10,000+ word articles on making something more enticing. I can say that I just spent 5 minutes on your publication and have no idea what I would get with a membership. I click on the membership button and there are three huge images that just say membership. I go to your about page and I have no idea what your publication is about. I see who you are, but what is this thing? Then you have a competition with very little information. Your hero post is better, but still it's about you. Is this about you? If it's about you why are you not just naming it your name? It looks like your chat is for paid members only, but it's clickable for me, so how am I learning about your membership? I finally realized that if you click one (but not all) of the membership images I get to a page that kind of lays out the membership, but why do I want this? If you are trying to get me to buy into you as a content marketing expert, I'm not convinced by the way you designed this page to maximize flow. I still barely know what you're offering. It feels like the indiana jones thing is also at the same time too yoked and not yoked enough to the publication. Here's the thing about Indiana Jones...only older people like it, and even then only a certain type of old person that's probably not on Substack. IDK if any of that helps, but you have got to get your flow right and tell people what they get and why they should care about it from you.
Thanks! I am indeed older than 40. And it's my business name, hence why I wanted to keep it the same and not just write under my own name. But I was afraid that it didn't make sense to people or they wouldn't understand the proposition. I did start this as simply a newsletter for my business and part of me wonders whether I should have just stuck to that. And not had any grander plans. Its maybe too confusing with too many things in one publication. 😕
omg Russell, did you just call me “an older person”??? Am I an older person?? When did this happen!?
Snakes. Why is it always snakes?
Oh no! I’m an older person too! If that means I get the snakes reference - I will wear my “older” status as a badge of honour.
I mean, I think both the past movies made clear that younger audiences do not care about indiana jones. I'm 40, and yes I am old, at least from a marketing perspective. I certainly feel even older than that.
But no, I don't mean any single person who likes it is old. I mean as a marketing premise it's not doing you any favors if you want to appeal to the full substack demographic. If there is a reason why you need it to be indiana jones, that's something else, but I didn't see a reason for it to be tied to a dated IP in my search of the publication.